Thought Leadership

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are quite similar terms. SEO and SEM are however two different services. They are both forms of internet market focused on improving visibility but operate on different principle. SEO is actually a subset of SEM.

Responsive website Design (RWD) is a web design approach focused at crafting a website to ensure optimal viewing and navigation from a broad range of devices. Optimal viewing in this sense refers to ease of reading and minimization of the need to pan, resize or scroll content to get a better view. This approach maintains the same website URL across the range of devices.

E-commerce has in the recent past become a formidable form of trade. According to eMarketer, Business-to-Consumer (B2C) E-commerce is estimated to have reached $1.471 trillion in the year 2014. Sales are expected to rise to $2.356 in 2018. This not only makes E-commerce a force to reckon with, but also a major tool of sale that every ambitious business must embrace.

We live in a day and age when the lifeline of every business is closely tied to its internet presence. It was estimated that by the end of 2014 there would be 2.92 billion internet users globally. This forms a large pool of market for any product or service. This makes a website the most ideal way in which any business can reach out to existing and potential customers. According to a recent research by IPSOS, 64 percent of small business interviewed said that their sales increased when they established themselves online.

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