We live in a day and age when the lifeline of every business is closely tied to its internet presence. It was estimated that by the end of 2014 there would be 2.92 billion internet users globally. This forms a large pool of market for any product or service. This makes a website the most ideal way in which any business can reach out to existing and potential customers. According to a recent research by IPSOS, 64 percent of small business interviewed said that their sales increased when they established themselves online. This is a clear indication on the positive impacts of online presence on any business. There are many ways of creating a business website each of them presenting along its benefit and challenges. WordPress has seemingly stood out from the crowd as the Content Management System of choice. Its ratings are enviable. Currently, WordPress is estimated to power 23% of the internet, quite a sizeable portion indeed. So, what makes WordPress tick?
WordPress goes a long way to make creation of websites for business a worthwhile venture. It offers a lot of features that other options don’t. They include;
- Affordability and ease of use
With WordPress, you don’t have to be an internet expert or an outstanding programmer to create a site. If you have internet access and a computer you are good to go. WordPress offers intuitive easy to use tools and plans making creation of sites easy and fun. Better still, you can create website for free. This absolves you of any costs you would have incurred in setting up, managing and updating the website. Does it sound too good to be true? Go ahead. Try it right away.
- Security
Given the rising number of cyber attacks in the recent past, it’s very important to ensure that the security of your site is assured. WordPress dully understands that and continually provides updates for its software. All versions later than 3.7 posses an auto update feature to ensure your software is always kept safe from possible attacks. It’s also important for you as a user to ensure that you do not download plugins or themes from untrustworthy sources to eliminate susceptibility to attacks.
- Customizability
WordPress offers thousands of themes to choose from. More than two thousand of them are available for free. This offers you the opportunity to customize your business website. The best part is that you are given a chance to try out the theme before you use or purchase it. This is to ensure that you choose a theme that befits your website best.
It just doesn’t end at the themes. WordPress offers thousands of plugins to add functionality to you site. These plugins range from simple contact forms to complex e-commerce systems. With just a simple click of a button, you get more functionality. You certainly do not need to be a geek or enlist the services of one to ensure to reap the best from your business website.
- Integration of both social media and multimedia
Videos, audio and photographs improves user experience and increase the chances of more traffic to your site. WordPress allows you to not only upload but also edit multimedia files. This way, you can be able to maximize on you marketing strategy. If your stronghold lies in multimedia than in mere words then you get your chance to maximize on that. Besides, don’t pictures speak more than words?
It also allows you to share your product review with the world through social media namely Facebook, Tumblr, Google+, LinkedIn, Twitter and Path. This way you will be able to attract more people to visit your business site.
- Tracking of site traffic
This enables you to learn more about the people visiting your site. You are able to learn about the number of people who have visited your site, their location, and how they learnt about your business site. This could be used as an evaluation tool of other marketing strategies on whether or not they are working well enough in directing potential customers to your business to learn more about your product or services.
- Search engine and mobile phone friendly
Google Software engineer, Matt Cutts, particularly lauded WordPress for making it easy for Google to crawl websites. He claimed WordPress takes care of up to 90% of SEO mechanics making it easier to search. This means that you business has more chance for exposure. Nothing could be more rewarding to your pursuit of publicity than that.
A report by comScore indicates that since 2014, the number of people accessing internet from mobile phones and tablets is a lot more than the number of those using fixed internet. It therefore means that for a business site to maximize on accessibility, it should be mobile phone friendly. WordPress is mobile phone friendly giving it an edge as far as SEO is concerned.
- Popularity and maturity
Owing to its affordability, ease of use, and customizability, WordPress has become very popular web publishing system. It is also over a decade old and has therefore undergone many tests and upgrades to ensure efficiency and security. By using WordPress for your business you capitalize on all these aspects and most definitely enjoying an edge over your competitors who are not.
- Open source platform
By virtue of being open source, WordPress allows you to use the software in any way you please and host your website in any location of your choice. It offers you the freedom any proprietary CMS cannot offer. This means you won’t have to start from scratch when you decide to switch companies like you would if you used proprietary CMS. In short with WordPress,you have a lot of flexibility and lesser down time when need be.
Website creation doesn’t get any easier than this. It does not get any cheaper either. By embracing WordPress , your business chooses to embrace the future of internet age. Barely a decade and a half old, it is already powering a quarter of all the websites globally. Imagine how efficient, secure and search engine friendly it will be a couple of years from now.
The beauty of it all is that our services are very affordable. Call today at 1-877-65-GOWEB or at www.creatingdigital.com/talk-to-us/contact-us/ and let us help you today!
